So what's the deal with frameworks and why are they important?  Frameworks can often be seen as process with a negative connotation, adding constraints to make things more difficult.  However, semantics and preconcieved notions aside, what they really do is drive the ambiguity, and therefore risk, down to manageable structures.  With communications, the best frameworks go back to the basics:

Like every dilemma in this world, everything lies in balance, and decisions can be made on 2 x 2 grids.  What balances the audience of your communiques?  The senders, of course.  Delineating those with the power to mass communicate is as equally important as identifying your target communities.  And, yes, this balance is difficult to achieve.  When out of balance, you can swing to spam or silence, and either direction is deadly because each precludes effective receipt of your message.  So how do you define the roles and responsibilities of who can|cannot communicate en masse?  With the myriad number of critical processes, tools and businesses within your business, it's no wonder that there are communities of senders and recipients.  From the CRM managers to the Financial P/L groups, marketing programs to distribution managers, everyone, on some level, is critical, and often, each of them needs to say something to the masses at one point or another.  Before trying to tackle the world and place it on your shoulders, first try to identify and constrain the number of mass communicators in your organization.  And be prepared, because everyone is critical and there will be a lot of push back.  Your senders can be identified in the same way as your communities--profiled taxonomies that describe your organization.  Chances are, your world is divided into a logical and relational pattern that can be leveraged to understand your sender communities.  Whether you have distinct communication roles or not, you do have distinct units within your business that have something to say.  Use those distinctions to create communities of senders.  What does this structure do?  It lays the groundwork to define frameworks of communication.  Frameworks provide rules and constraints that work WITH your business.  They drive a rhythm to your communications so that your communities can begin to expect and look for target communications within a defined pattern.  And when that pattern breaks, they know it's important and they'll take the time to read your message.  An effective framework can drive a behavioral change throughout your organization, leading to more effective communications.